Business owners need a wide array of digital skills themselves, and they also need to be prepared to support and guide their employees in developing these crucial competencies. A digital skills gap exists in many UK businesses. As a business owner, recognising this gap is the first step towards addressing it within your organisation. This article explores the essential digital skills that business owners should cultivate and share with their teams to ensure their organisations remain competitive and efficient in the digital age, including document editing, cybersecurity and data analysis.
Basic Computer Literacy
While it may seem rudimentary, ensuring all employees have a solid foundation in basic computer literacy is crucial.
Employees should be comfortable navigating common operating systems such as Windows or macOS. This includes understanding file management, using shortcuts, and basic troubleshooting.
A basic understanding of computer hardware components and peripherals can help employees resolve simple technical issues and use equipment more efficiently.
Cybersecurity Awareness
Cybersecurity awareness is non-negotiable for all employees. Cybercriminals’ skills are only getting more advanced, and you can’t afford to get left behind.
Teach employees the importance of strong, unique passwords and consider implementing a password management system across your organisation. Train your team to recognise phishing attempts and other social engineering tactics used by cybercriminals.
Ensure employees understand the principles of data protection, including the requirements of the UK GDPR (General Data Protection Regulation).
Digital Communication Tools
While email may seem straightforward, many employees can benefit from guidance on professional email etiquette, including proper formatting, tone, and response times.
Familiarise your team with video conferencing platforms like Zoom, Microsoft Teams, or Google Meet. This includes understanding features such as screen sharing, breakout rooms, and virtual backgrounds. Teach employees how to use instant messaging tools effectively for quick communication while maintaining professionalism.
Cloud Computing and Collaboration
Cloud-based tools have revolutionised the way businesses operate, allowing for seamless collaboration and access to information from anywhere. Ensure employees understand how to use cloud storage solutions like Google Drive, Dropbox, or OneDrive, including file organisation and sharing permissions.
Train your team on using collaborative document tools such as Google Docs or Microsoft Office 365, emphasising real-time editing and version control. Introduce employees to project management tools like Trello, Asana, or Monday.com to improve task organisation and team collaboration.
Digital Document Management and Editing Skills
Ensure employees are comfortable with advanced features of word processing software like Microsoft Word or Google Docs, including formatting, styles, and track changes.
Teach essential spreadsheet skills using tools like Microsoft Excel or Google Sheets. This should include basic formulas, data analysis, and chart creation.
Train employees on creating engaging presentations using PowerPoint, Google Slides, or Prezi, focusing on design principles and effective communication. Familiarise your team with PDF creation, PDF editing, and PDF management, including the use of digital signatures for secure document approvals. If you’re going to need them to convert PDF to Word, then you can’t expect them to do so without the proper tools.
Visit Smallpdf to learn more about their PDF converters and how they can help your business.
Data Analysis and Interpretation
Being able to analyse and interpret data is becoming increasingly important across all business functions.
Teach employees how to perform basic data analysis using spreadsheet tools or simple analytics platforms. Introduce your team to data visualisation techniques and tools like Tableau or Power BI to create meaningful visual representations of data.
Help employees understand how to interpret common business analytics, such as website traffic, social media engagement, or sales metrics.
Digital Marketing Fundamentals
While you may have dedicated marketing staff, a basic understanding of digital marketing can benefit employees across various departments. Teach employees how to use social media platforms professionally, including best practices for content creation and engagement.
Introduce the principles of content marketing, including blogging, video creation, and SEO basics. Familiarise your team with email marketing best practices and tools like Mailchimp, SendPulse or Constant Contact. Hire a saas ppc company.
E-commerce and Online Transactions
For businesses involved in online sales, ensuring employees understand e-commerce principles is crucial. If relevant, train employees on managing listings on platforms like Amazon, eBay, or Etsy. Ensure staff understand online payment systems and security measures for handling transactions.
Train employees on providing excellent customer service through digital channels, including handling inquiries and resolving issues online.
Automation and Productivity Tools
Introducing employees to automation and productivity tools can significantly enhance efficiency and reduce manual workload. Teach employees how to use basic automation tools like IFTTT (If This Then That) or Zapier to streamline repetitive tasks.
Introduce time management and productivity apps like RescueTime, Weje Free Online Boards or Todoist to help employees organise their work more effectively. Help employees identify areas in their work that could benefit from automation or process improvement.
Continuous Learning and Adaptability
Perhaps the most crucial skill in the digital age is the ability to continuously learn and adapt to new technologies. Introduce employees to online learning platforms like Coursera, FutureLearn, or LinkedIn Learning, encouraging ongoing skill development. Foster a culture of curiosity about digital trends and emerging technologies relevant to your industry. Implement systems for employees to share knowledge and provide feedback on digital tools and processes.
Accessibility and Inclusive Design
Ensuring digital content and tools are accessible to all users, including those with disabilities, is increasingly important. Teach employees the basics of web accessibility, including alt text for images, proper heading structure, and colour contrast considerations.
Train staff on creating inclusive digital content that considers diverse audiences and avoids bias. Familiarise employees with common assistive technologies and how to ensure compatibility with your digital products or services.
Virtual and Augmented Reality
As VR and AR technologies become more prevalent in business applications, introducing employees to these concepts can be beneficial. Provide an overview of VR and AR technologies and their potential applications in your industry.
If relevant, train employees on using VR collaboration tools for remote meetings or product visualisation. Explore how AR can enhance customer experiences and train relevant staff on implementing AR features in your products or services.
